from Sociological Images: Seeing is Believing

From AdWeek comes information about an ad campaign mounted by a gym in the Netherlands where a scale is attached to the seat in a bus stop and the weight of any seat occupants displayed in big red digital numbers. As Melissa McEwan from Shakesville notes, not only is this “fat-hating/shaming, but deeply hostile to the physically disabled, who have to exchange their privacy and dignity for their basic comfort just to wait for a bus.”

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